Mistakes People Make With Internet Marketing

Mistakes People Make With Internet Marketing

With all the information out there, it is not surprising that people make mistakes when they are trying to put together a marketing plan online. In fact, some people think they’re doing the right thing, and feel discouraged when the system doesn’t work and isn’t working out for them. Here are some of the major mistakes people are making with internet marketing. Make sure you do your best to avoid these mistakes yourself.

The first mistake people make is to not do any internet marketing at all. This is a terrible mistake to be making. It’s the same as those companies who opted not to do any tv marketing when in the early days of television. This is still very early in the life of the internet, and when you consider how much business you could be losing, you don’t want to be on the wrong side of history.

Another mistake people make with regards to internet marketing is to not ask for help.

If you don’t know what you’re doing, why not get a professional’s help? You may not think you can afford a professional, but there are many marketing consultants who are not as expensive as you might think. Not only that, but you can also head to forums for internet marketers. You can learn a few things if you hang around and start to pick things up.

If you are hard-selling all the time on the internet, you need to head back to the middle ages. There is no reason to be spamming those you want to buy your products. They won’t like it. Do you like when a company posts ad after ad after ad on the social media site of your choice? You probably don’t.

One mistake that a lot of people make is to forget the customer. People spend so much time trying to impress whatever search engine, that they forget about the people who actually buy the products. Go over your site and make sure that it is readable and relevant to those people you hope will be your customers. If people like your site, it will be a success no matter what your SEO is like!

Another mistake that is rather common is thinking that marketing will produce instant results. It is not always like that. In fact, it is more often not like that. You have got to be patient. It is a good idea for you to diversity your marketing techniques, so that you are always working on something new to take hold.

Yet another mistake that people make when doing internet marketing is not monitoring how their efforts are doing. When you don’t know what is working for you, and what isn’t, you are being inefficient. You will likely be spending time on something that isn’t serving you, and you won’t be amping up methods that you’re having success with.

With internet marketing, you are going to have hits, and you are going to have misses. But if you follow the advice in this article, you will be able to avoid some mistakes that a lot of people have made. Avoid wasting time, and avoid the mistakes laid out here.

Three Search Engine Optimization Mistakes You Should Avoid At All Costs

Three Search Engine Optimization Mistakes You Should Avoid At All Costs

It’s easy for webmasters to become obsessed with search engine optimization (SEO). This is especially true if they are selling something on their site. More visitors mean more income for the webmaster. And if a site is ranked highly in the search engines, those visitors arrive in droves. If you can crack the SEO code, higher rankings are almost assured. But if you make these all-too-common search optimization mistakes, you could sink your rankings and your website’s future along with them. So let’s get right to the list of SEO mistakes you should avoid at all costs.

SEO Mistake #1: Too Much Focus on Link Building

Webmasters highly prize links from other websites. In the eyes of the search engines, if other sites are linking to you that must mean you have something worth seeing. The problem comes when you spend all your time building links and don’t put the effort into creating a high-quality destination. When your site doesn’t deliver on the promise of the links, visitors will literally “bounce” away from your site. They arrive, fail to see anything of value, and move on within seconds. This type of visitor behavior will have a negative effect on your rankings. In fact, it can completely negate all the effort you have put into building links. Instead of link building, concentrate on the content and trust the links to come on their own.

SEO Mistake #2: Poorly Constructed Titles and Descriptions

Imagine for a moment you are searching the web. You scan through a list of search engine results. “Aha,” you exclaim.  “There’s the page I want right on top. It’s call ‘untitled.” This is not too likely to happen. Your page titles should clearly communicate what your page is about. In fact, if they are creative and memorable, you’ll have an even better chance of attracting that visitor. Descriptions are the words that appear under the page title in the search results. You can actually fill that description with an enticing snippet that you write yourself. It’s a two line opportunity to sell your website to a potential visitor who is window shopping the web. Don’t squander the opportunity. If you have an HTML site, use the title and description meta tags. Using WordPress instead? Install a good SEO plugin.

SEO Mistake #3: Keyword Stuffing

It’s natural to assume that anything worth doing is worth over-doing, right? This is so untrue for using keywords in your content. Keywords or key phrases are those search terms used by visitors you hope to attract. But if you overuse them in your site or in your site’s keyword meta tags, you’re going to have a bad experience. Keyword stuffing used to work-ten years ago, maybe. The search engines have taken quantum leaps of progress since then and they are wise to this ham-handed approach to SEO.

The stakes are high in the traffic game. Out of millions of search results, you are aiming for the top three. It’s understandable you might try to game the system or go overboard with your efforts. But these mistakes will have a devastating effect on your rankings. Concentrate on building a site that human visitors will love, and they will come.

How to Make a Living from Blogging

How to Make a Living from Blogging

Making a living as a blogger is a dream that many people share. If you are like most people, the thought of being able to work from home, set your own hours and write about a topic that inspires you is incredibly appealing. Unfortunately, most people who start blogging for profit never reach their goals. There are two main reasons for this.First, many people overestimate how quickly their traffic will grow. When they don’t see immediate results they get frustrated and give up. Second, many bloggers fail because they didn’t start with a plan. Just like any other business, blogging needs to be approached with a solid plan for how you expect to reach your goals. Otherwise, it is easy to get sidetracked before you start to turn a profit.

 

The key to blogging success is growing a large readership

Unless you have substantial traffic, you won’t be able to demand high enough advertising dollars to earn a living. Unfortunately, getting traffic isn’t as easy as it used to be. Today, having a successful blog involves far more than writing excellent, engaging content. You also have to find innovative ways to market your blog and grow your readership.

If you make the mistake of focusing only on your writing and neglect marketing, you won’t see the results you want. Even the best writing is worthless if no one ever reads it. Instead, you have to take a two-pronged approach. Along with writing excellent content and providing regular updates, you also have to invest a significant amount of time in marketing.

Regular updates are important. However, don’t feel like you need to update your blog every day. Instead, try updating it several times a week. Make each post the absolute best that it can be. Then, spend the rest of your time focusing on marketing.

There are quite a few effective marketing techniques that you can employ. One of the most popular is writing a guest post for another blog. Look for high-traffic blogs in your market. Contact the blog owner and ask them if you could do a guest post in exchange for a link back to your blog. As long as you provide high-quality content, many blog owners will be happy to accept your post. After all, it is essentially free content for their blog.

Guest blogging benefits you in two ways. First, it allows you to reach out to the other blog’s audience. If your content is engaging enough, hopefully they will click through to read more on your blog. Additionally, it also provides a link back to your site, which helps boost your standing in the search engines.

If you are stuck for ideas on how to proceed, take a look at some of the most successful blogs in your industry. Try to determine what they are doing that is different than what you are doing in terms of marketing. Once you have an understanding of what you want to achieve, sit down and write out a plan for how to get there. Determine how many days a week you plan to post and how much time you want to commit to marketing.

Taking the time to market your blog can mean the different between success and failure. If you develop a plan and stick with it for the long haul, you can successfully make a living with your blog.

Web Design Made Easy

Web Design Made Easy

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In past years building a website was something you needed to find a professional for and could often be quite costly. The advantage was that you only had to tell the web design company what you wanted and they took your ideas and developed the site you wanted. You didn’t have to worry about learning anything new or technical.

However that has all changed, yes there are still a number of professional web design companies but building your own website has been simplified. This has many advantages in that you save money, can develop your own ideas and designs and the learning curve can be mastered with a range of easy to follow tutorial and instructions.

First Steps

The first thing you will need is a domain name; this is the address from which people will find your website on the internet. For example http://yoursite.com. Domains are purchased through registrars such as Go daddy or Name cheap but there are hundreds on the net just do a search for domain registrars and take your pick. They can range in price from a few dollars to several hundred depending on whether you are buying a new domain or an established one. The average price for a domain name is about $10 and you need to renew this on a yearly basis.

The next thing you will need is hosting. Think of it as the space on the internet where your site will be located, similar to paying for the lease of a shop in a shopping mall. Hosting can vary in price but can start as low as $3.00 per month from a company such as Hostgator.

Designing Your Website

Once you have your domain name and your hosting you can start to think about the site you are going to build. Most hosting companies provide you with access to a cpanel once you have registered with them and pointed your domain name to them. Your cpanel is similar to your control room and you will find that most have preloaded software for the more popular web building software such as Joomla and WordPress but there are many others.

Most new users will lean towards WordPress as this just entails clicking a few buttons in the cpanel to get a basic site setup. Once you have set up your basic site you can then access it through an administrative panel and customize it to the way you want it to look. You can make changes to the theme, many free ones are supplied with the WordPress software or you can upload one of your own.

When you have your site looking the way you want it’s time to add in your content, images and videos. An important thing to keep in mind is that unique and original content will get you noticed more than duplicating work from other websites. Your objective here should be to build a site that is unique and provides value to your potential client or customer. Google gives weight to sites that have value to the user.

In summary software such as WordPress and Joomla have taken much of the difficulty out of web design for the new user and you will find lots of information and guidelines to help you if you get stuck. Don’t be afraid to try new things yourself instead of paying someone to do the work for you.